If you're wondering who the best-smelling celeb is in Hollywood, wonder no more. In August 2021, Rihanna tweeted a video of several celebs, including Jennifer Lawrence, Lil Nas X, Cardi B, and Ryan Seacrest, praising the singer's scent. The word "heaven" was used more than once.
The video was the perfect lead-up to Rihanna's first-ever release of a perfume under her Fenty brand, which sold out in only 24 hours. Keeping it in the LVMH family, Rihanna worked with perfumer Jacques Cavallier Belletrud to perfect her signature scent, which comes in an amber bottle. "I wanted a rich color that really represented all genders from across all walks of life," Rihanna told Harper's Bazaar. "Brown is my favorite color. Brown is who I am. Brown is what I come from. If I'm going to make a fragrance that represents me, even the body language of the bottle needs to marry that." To celebrate Fenty Eau de Parfum's success, Rihanna tweeted a picture of herself the day after the perfume's release in bed eating caviar. In RiRi's case, we think she actually woke up like this.
As a 50% owner of Fenty Beauty, selling out of the new fragrance means more money in Rihanna's designer pockets. Of course, Fenty Eau de Parfum is not the first fragrance available under the Rihanna umbrella (ella, ella, eh, eh, eh). The multi-talented entertainer has already released 11 fragrances with Parlux, which the Evening Standard valued at around $80 million.
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